At Squeezby,
We’re all about turning mealtime into a joyful, stress-free adventure for busy parents and hungry little tummies! Think of us as your mealtime fairy godmother—here to save the day with wholesome, delicious, and oh-so-convenient baby food and mum-approved snacks.
Meet the Magic Maker
Our founder, Ann, isn’t just a busy entrepreneur; she’s a mum who really gets it. Her journey began with her son, Austin, who struggled with food allergies and eczema. Determined to give him the best start in life, Ann took a career break to focus entirely on his needs, crafting nutritious, fresh meals without preservatives. It wasn’t always easy, but her kitchen became her lab, and every recipe was made with love, care, and a whole lot of trial and error.
Through this journey, Ann realized something powerful: every child deserves fresh, wholesome food like this, even when their mums are juggling work and family life. Fueled by her mission to make this possible, 6 years ago she launched Squeeze Me Baby—a brand focused on simple, fresh, and convenient baby food options.
But she didn’t stop there. As the needs of parents and children grew, so did the brand. Today, Squeezby represents a bigger, better, and more exciting chapter—offering a wide range of choices for families, from HPP baby food and snacks to kids’ grains, noodles, vitamins, and even adorable tableware. And trust us, there’s so much more to come!
What drives Ann? A love for good food, a soft spot for kiddos, and a mission to help parents win at this whole feeding-the-family thing—without losing their minds. At Squeezby, every product reflects her belief that busy parents shouldn’t have to compromise on quality or nutrition.
This isn’t just a business for Ann; it’s personal.
Because let’s face it, baby food shouldn’t be bland, tasteless, and look like “mystery beige mush.” It should be fresh, flavorful, and bursting with all the good stuff that growing babies need. That’s why we’ve embraced the magic of High-Pressure Processing (HPP)—fancy science talk for “keeping it fresh, nutritious, and yummy without adding nasties.”
But it’s not just about the food. We believe in supporting parents through every chaotic, giggle-filled, sometimes sleepless moment of raising little humans. Life as a parent is a rollercoaster, but hey, that’s why we’re here—to make it just a little easier (and tastier).
Here’s what makes us different:
We're more than just a baby food company; we're a community of parents who are passionate about raising healthy, happy eaters. We invite you to join us on our journey!
